We want to leave the world in a better state than we found it. We believe there is only a future for companies that manufacture without having a negative impact on nature and the environment. Therefore only circular processes that have zero environmental impact have a place in the future. We work hard every day to reduce our CO₂ footprint and Environmental Impact (EI) value to zero: which is somewhat of a complex challenge.
This isn’t something that we are able to do alone. We can only succeed with the help of the value chain as a whole – from the raw material manufacturer, the supplier of the semi-finished products, the machine builders, the energy manufacturers to the shipping agents, waste collectors and recycling com-panies.
We work with a sustainability plan that looks ahead five years into the future, and measure the results in terms of CO₂ footprint and ECI value (Environmental Cost Indicator-value). The ECI value in particular is gaining in social importance because this seems to be the only option for comparing products objectively in terms of environmental impact.
The results
We we launched OneCircle – to close the loop. Over the past years, OneCircle has collected KeyKegs and UniKegs used at events and created fully operational collection networks in the Netherlands, Belgium, France, Spain, Switzerland, Ireland and the UK, with programmes ready to roll out in the USA and Asia.
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We work closely with partners to kick-start closed-loop recycling programmes for KeyKeg and UniKeg to follow our mission. Our customers are totally committed to recycling and some have even registered themselves as waste collectors to make efficient recycling a reality. There's much, much more to do but we have started and that's significant. Come and join our community
