OneCircle builds its reseller community in Spain with a new partnership

OneCircle, the global leader in PET kegs, is expanding its European footprint with the appointment of a new official reseller of KeyKeg and UniKeg in Spain – Bruni Glass Iberia.

Bruni Glass Iberia is a leading supplier of premium and specialty packaging for the beer, wine, spirits, gourmet and home fragrances markets. Operating across Europe, the company has well-established service network in Spain, and allows for widespread coverage of the Iberian market. Its representatives are fully trained to fill, dispense and answer potential questions from customers and prospects, to ensure the high performance and service levels expected from KeyKeg and UniKeg.

Luis Marti, Director of Bruni Glass Iberia, commented: "At Bruni Glass Iberia, we have a very strong focus on quality and innovation and have built an excellent reputation in the industry as a result. OneCircle and its products KeyKeg and UniKeg are a very good fit with our philosophy in terms of premium quality and sustainability and we are pleased to join the OneCircle community. This provides an exciting growth opportunity for our business in Spain and, with it, job creation."

Annemieke Hartman, board director at OneCircle, said: "Bruni Glass Iberia is the latest addition to our reseller network which is an important part of our growth strategy. The business has an excellent understanding of the beverage industry and relationships across the Iberian market, so they are very well positioned to support KeyKeg and UniKeg with expert product knowledge and service."

Both KeyKeg and UniKeg are fully recyclable and can be used in a circular way as raw material for new kegs. Currently, 30% of a KeyKeg and UniKeg is made from recycled material thanks to the collection and recycling projects established by OneCircle which operate alongside existing waste streams. There are now successful schemes in the Netherlands, United Kingdom, Spain, Ireland, Switzerland, France and Belgium, with more planned around the world.

The kegs provide other significant sustainability benefits including reduced CO2 emissions and water use, and there's no need for harsh cleaning chemicals. OneCircle has also joined the Plastic Alliance and signed its declaration that its products meet the environmental criteria of the European Union so no additional tax needs to be levied on them.

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