Lightweight Containers

Siren Craft Brew: achieving worldwide success

07-03-2019 | Door Lightweight Containers

Siren Craft Brew was founded in 2013 by Darron Anley, a former tech entrepreneur, when the UK's craft beer revolution was in its infancy. Now, the brewery is enjoying worldwide success, producing 13,750 hectolitres of beer last year and employing around 40 people. The brewery is already well on its way to hitting this year's 20,000 hectolitre capacity.

Siren Craft Brew: achieving worldwide success

The brewery is keen to push the boundaries and focuses on producing beers with distinctive flavours and enriching them as much as possible, with an emphasis on quality not quantity. It uses ingredients such as coffee and a special barrel-ageing process using barrels which once housed other drinks such as red wine, whiskey and tequila to provide subtle flavourings.

Siren produces five core beers which it brews all year round: Yu Lu, a pale ale made with earl grey tea and lemon zest; Undercurrent, an oatmeal pale ale; Calypso, a kettle sour; Soundwave, an IPA, and Broken Dream, a breakfast stout made with coffee, oats and lactose which won Champion Beer of Britain at the prestigious Campaign for Real Ale (CAMRA) 2018 awards – one of the world's largest consumer-driven campaigns.

The brewery uses a combination of cask, steel kegs, bottles and 10L, 20L and 30L KeyKegs. The latter is used to export the beers all over the world, with key markets in Europe including France Germany, Spain, Poland and Denmark. It also sends beer to China, Australia, Singapore and the US. The brewery uses KeyKeg because, unlike steel kegs, the kegs do not have to be retrieved, they ship very well because they are light, strong and stable thanks to the interlocking system which makes them perfect travelling long distances by sea.

Siren sources its kegs directly from KeyKeg's Seaham plant in the UK which means that they are readily available and transport costs are reduced. When more kegs are needed, the brewery simply buys a full truck of kegs which are ready to fill straight away without any cleaning or purging.

The Brewery also runs a bar called the Tap Yard and offers a unique experience with a selection of beers on tap. When it comes to recycling, the brewery has tapped into the OneCircle initiative and collects all the kegs it uses at its own bar and sends them off to be recycled and reused for new KegKegs, helping close the loop.

Siren Craft Brew will be joining KeyKeg at this year's Great British Beer Festival, one of the biggest, most exciting and well-known events in the beer and cider world which takes place from 6 – 10 August 2019, at London's iconic Olympia exhibition centre.

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