This means that the wines selected by Ida and her team from all over France, Italy, Spain, Portugal and Germany, reflect the vintage they come from and are made from healthy grapes without use of the additives that are permitted in winemaking today.
With such a strong focus on natural and sustainable products, Ida was concerned about the impact the packaging and shipping was having on the environment. Putting wines in bottles, corking them, adding capsules then labels, putting the bottles in cartons and finally, trucking them around Sweden was not the most efficient process environmentally. After discussing her concerns with Eric Texier, one of France's most dynamic winemakers, he suggested putting wine in KeyKegs. A recommendation from someone with Eric's experience had to be worth acting on – so she did.
The benefits of using KegKeg were clear. One 20 litre KeyKeg replaced 26.5 75 cl bottles, saving 27 glass bottles, 27 corks, 26-52 (if back labels are used) labels, 27 capsules and 3-5 carton boxes. The shipment weight was also reduced and because they could now get 40% more volume on the pallets, transport fuel emissions were also reduced by 40%. This had an immediate impact commercially too - using less packaging material and more efficient shipments meant that the business could offer good quality, natural wines for a very good price.
Even though it takes energy to recycle the keg, it is a lot less compared to the 30-40 kilos of glass and carton that must be recycled when two cases of wine have been used. The KeyKeg is made of 30% recyclable plastic and, today, 81% of the KeyKeg can be re used as a KeyKeg - although the goal is to make that 100%.
Dryckebutiken's customers using KeyKegs also save space and work hours because there's no longer a need to open bottles, check faults, cool the bottles and dispose of the bottles and glass. And because wine in a KeyKeg is in a zero-oxygen environment even after it is tapped, there's no waste as a result of oxidation and wines which would turn mousy after a day open are totally fine. Zero waste equals cost savings!
Dryckebutiken now has customers all over the country using KeyKegs to serve great wines at lower prices - and doing the right thing for the environment without comprising quality and taste.More information