Williams Bros. Brewing Co, located in Alloa, Clackmannanshire, Scotland, has joined the OneCircle initiative to provide a KeyKeg collection hub for breweries in Central Scotland.
The brewery, which is firmly established as one of Scotland's largest independent breweries and also provides a central hub for the bottling and packing of many of the country's best craft beers, is using the space it has available at its site to create a collection and recycling hub where breweries in the region can send their empty KeyKegs.
Currently, 30% of a KeyKeg is made from recycled material but the ambition is to make the kegs fully circular and OneCircle is a big part of meeting that goal.
Scott Williams, founder of the brewery, said: "We wanted to be a part of recycling and make sure that we were doing our bit for the environment. We are KeyKeg users so becoming part of the OneCircle initiative made perfect sense. We had the space to create the collection hub and house the compactor so that crushed kegs can be sent on for recycling and reuse."
Annemieke Hartman from OneCircle commented: "I am delighted that a renowned brewery like Williams Bros has decided to join the OneCircle initiative, helping KeyKeg users in Scotland make sure their packaging is recycled and reused."
In addition to its sustainability credentials, KeyKeg also provides premium protection for draught beverages like beer, cider and wine, ensuring they reach the consumer as fresh as the day they were produced, thanks to the unique bag technology which provides double the shelf life of other PET kegs.More information