KeyKeg, the global leader in sustainable, lightweight kegs expands its global footprint with the appointment of a new official reseller, Maltas e Insumos Cerveceros SA de CV (MICerveSa) in Mexico. MICerveSA complements KeyKeg's global network of warehouses and reduces the supply chain, helping minimise CO2 footprint and save on logistics and response times.
The headquarters of MICerveSA is located in Chihuahua, Mexico, with warehouses in Chihuahua and Tijuana. MICerveSa started when it identified the need for smaller brewers to obtain ingredients nationwide and with the aim to develop the craft beer industry in Mexico.
Annemieke Hartman, board director at KeyKeg and UniKeg: "I am pleased to welcome MICerveSA to our reseller community. It is good to see that we strive for the same goal; to create business in the complete supply chain. We feel that our reseller partnerships are an important part of our growth strategy. It is ensuring that we maintain and grow our global market-leadership position and continue to provide customers with the highest quality products and service."
The KegKeg and UniKeg technical support and customer service teams work closely with resellers providing training and technical advice. This way they ensure that customers enjoy the high-quality standards expected from the product andpremium protection for draught beverages like beer, cider and wine, ensuring they reach the consumer as fresh as the day they were produced, thanks to the bag-in-keg technology .
Jose Ruiz, CEO of MICerveSA commented: "At MICerveSA we are always looking to offer the highest quality products to our customers. KeyKeg is a reliable supplier with excellent quality products. We are very proud to be their official reseller in Mexico, and thus be able to help our customers to take their beer further!"
If you are interested in joining the reseller network, please contact info@keykeg.com.
For more information about KeyKeg and UniKeg products and services, visit www.lightweight-containers.com. More information about the company MiCerveSa can be found on: https://www.micervesa.mx/. To find out more about OneCircle and the recycling initiatives already launched, visit www.onecircle.world.
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