Family business keeping plastic beverage kegs out of landfill

Circular programme in the North of England

WDS group and KeyKeg announce that they are to kick-start a closed-loop recycling programme for KeyKegs for the North of England. Most plastic beverage kegs in the UK are not recycled and often end up in landfill. To overcome this problem, WDS Group have teamed up with OneCircle to create a circular programme which recycles the basic materials from KeyKegs turning them into new, useable KeyKegs.

‌WDS Group, a family run wholesale business and distributor in Bury, Greater Manchester, sees new opportunities with the collection of KeyKegs.
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‌Sam Evans, Sales Director WDS group: "We estimate that more than 500,000 KeyKegs end up in Manchester alone every year and it is great that we can now use them as raw materials again. It meets a huge need. Many bars and breweries have heard that we are going to process KeyKegs and have spontaneously saved them up. It is clear to them that a lot of plastic ends up in landfill and they want to prevent that from happening. The time has come to work together with packaging producers on closed loops, and OneCircle is leading the way."
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Annemieke Hartman from OneCircle: "We are very pleased to welcome WDS group to the OneCircle community. WDS group is among the leaders in sustainability and together with OneCircle they are expanding this lead. By reusing the raw materials from KeyKegs we lower the CO2 footprint of their beer to the lowest in the industry". More information